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FruitMonster FaceMail: Cooking a Local Dinner

February 20, 2012 By: fruitmonster Category: FruitMonster FaceMail

Look, Sometimes I Cook My Food

A lot of visitors to my site wonder why I even take the time to explain why I cook food, doesn’t everyone cook their food?  What’s so wrong with that?  Well, here at fruitmonster.com, I have essentially two audiences – those who are fruit-curious and those who are already into the fruitarian lifestyle.

For those who are already in the fruitarian lifestyle, there is a very strong emphasis on raw food.  This is because raw foods, or ones that are not cooked (or cooked below ~104 deg F) have all of their enzymes and other micronutrients intact.  They also do not have the toxic byproducts that sometimes show up when we cook things.  So, the theory goes, that by eating raw foods we can achieve the most optimal states of health.  And that is largely true!  Raw foods are fantastic, and I promote the raw food lifestyle on this site!  Especially with smoothies, juices and fruitmonstering sessions!  But I have to explain myself, because a large part of the raw food community will reject my thoughts as ‘heretical’.  I can even be kicked out of some raw food circles for sharing ‘non raw’ food ideas/content.  But I hope that those people will listen to what I have to say.

We Need to Go Local!

Cooked FruitMonster Garden Zucchini with Herbs

But I am also coming to understand in a very profound way, that the key to solving the world’s problems flows through what we put in our mouths!  And to escape the Corporate Crap Sandwich that we are caught up in, we need to shift our diets to locally sourced, organically grown foods!  This type of fruitmonstering diet will naturally follow the seasons and will be based on the foods accessible to us from our local environment.  So, although I love me some bananas, I really can’t sustainably base my diet off of them without shipping them in from a far away place, can I?  I also, living in southeast Australia, cannot grow them (or mangoes!) in my backyard or barter with my neighbors for them.  We need to keep this in mind!

Growing Your Own Food and Cooking It

Monstering Corn I Grew!

BUT, I sure can grow a lot of other amazingly awesome fruits and veggies!  But many of these food items just simply aren’t edible in their raw state (potatoes, other tubers)!  Others may be edible, but they are difficult to digest due to the large amount of cellulose in them. That means one cannot get enough calories from monstering them raw (e.g. brocolli, zucchini).

‘Healthy’ is Bigger Than Just Your Body

But, by cooking my garden grown goods, I am able to feed myself out of my backyard.  And while, yes, this is not as optimal for my body, it is more optimal for our communities and our planet.  ’Health’ has to do more with general well being of the rest of life around you than you might at first realize!  I think that is much more important, and I’m not afraid to shift to a less optimal diet for that cause.  And to be honest, I’m still eating an extremely healthy diet, balancing my non-local purchases (bananas and mangoes) with local ones (peaches, pears, apples, apricots) and cooking things lightly or steaming them for a short period of time (you don’t have to torch them!).

And who knows, maybe someday I will move to a tropical area and be able to monster mangoes at will!

In Summary:

Eat as much raw food as you can, sourcing it from mostly local sources.  Strive to eat seasonally, and don’t be afraid to cook your foods, especially if it allows you to feed yourself out of your garden.  Because growing your own food is power and this ailing planet needs that now more than ever!

Introducing the FruitMonster Garden

January 29, 2012 By: fruitmonster Category: FruitMonster Blog

Let’s Take Back Food

Farmer FruitMonster

 

What We Eat and How We Make It is Crazy.

Using huge swathes of land we relentlessly grow one type of crop in a petroleum intensive fashion to produce pesticide laden, genetically modified crops using methods that exhaust soils, deplete aquifers and wash nitrogen into our rivers.  Instead of eating this produce, it is either delivered to food processing companies, sent off to feed massive numbers of livestock, or used to produce expensive and inefficient biofuels.

Monocropping or Monoculture, No Good

These food processors turn that fresh produce into dead, sugar ridden, salty infused, fatty crap that sits on shelves or hums in freezers for months or even years before it ever enters our bodies.  The livestock community feeds this food to penned and caged up animals whom are weak, sick and essentially tortured for most of their lives - and then we eat their flesh and drink their milk.  The biofuels industry takes crops which could feed hundreds of millions, and put them into our cars, driving up the costs of food related commodities worldwide.

The products that we eat after these massive amounts of produce are turned into ‘food’, leaves us sick (heart disease, diabetes, cancer, etc) and we are then bled dry by expensive pharmaceuticals and medical treatment.  This leads to more than just the person who ate the nasty food suffering from it!  It hurts our families, our communities and whole countries.  It’s such a big problem that it even blows up our national deficits, because of the subsidies we give to this process and from the great costs medical treatments impose on us ($2.4 Trillion in 2008)

Click Here to Read About This 'Corporate Crap Sandwich'

To be brief – the way we grow food, what we eat as ‘food’ and the effects it has on our bodies after we eat it is absolutely INSANE.  It’s actually comical that people look at someone like me who thrives off a locally sourcedseasonally drivenproduce based diet that I try to grow in my backyard and call what I’m saying ‘controversial’ or ‘crazy’.   I don’t think it takes much more than an average understanding of our actual food production process and some basic nutritional intuition (one that ignores the heavy lobbying of the FDA and USDA by the meat and dairy industries), to see that the ‘normal’ way to eat is actually completely broken.

If this gets you down, then stop right now and cheer up.  Because I’ve got answers to this  pollution ridden, poisonous and corrupted system we depend on, and using these ideas we can quite literally save the planet, changing this world for the better.  So are you ready?  Listen up.

The whole plan revolves around your food choices

That’s because the revolution starts with your mouth.  You can change what you eat tomorrow and that is true power.  We the People can shift the supply and demand curve back into the direction we wish, just with our dollars.  It’s already happening everywhere around you, people are ‘waking up’!  So why not join in?

Alright fruit-freak, where do I start?  By shifting your diet towards a whole-foods based one, away from this system. The best way to start doing this and make a sustainable, community driven, change, is to start your own garden and grow some food on your own.  That’s what ‘The FruitMonster Garden’ is all about!

It’s easier than you think, and I’m going to devote this section of my blog to covering how you can do it.  Through my YouTube videoshelpful links on my Twitter feed and a series of blog posts – we’re going to go over how just about anyone can have a garden (yes, even you apartment ridden folks!).  There are countless methods of doing so, so there is really no excuse. If you want to make a difference in this world, then starting with a garden is an excellent way to start.  You’ll be amazed what you learn and how big the smile is on your face when you reap your first harvest!

7 Ears of Corn, Is That 9 With An Ear-to-Ear Grin?

It’s quite obviously hard to grow ALL of your own food, so what else can you do?  Start doing more of your shopping at your local farmer’s markets.  We really need to start doing this enmass right now!  (Watch out, Wal-Mart sells over 20% of the food in the US!).  So where are they?  In the United States, search for the nearest one here.  Australians, check out this link.  By supporting your local farmers, you are stimulating your local economy, getting fresher and healthier produce, and you will find great satisfaction in getting to know the person who grew your food.  Plus, I often find the best deals on fruit and veggies there!  Its a win-win-win-win!!

$55 At the Farmer's Market, Beat That!

If you can’t get to the farmer’s market, then there is another option for you Australians (if anyone knows of a system like this in the U.S., please email me: unleashthemonster@live.com) – it’s called Aussie Farmer’s Direct.  They will deliver fresh fruits and veggies right to your door, and you will get a GREAT deal.  They get goods straight from the farmers, bypassing the supermarkets and supporting Australian agriculture.  What a great deal!

So to review – I’m endorsing a produce based diet, self grown, locally sourced and supportive of farmers.  Doing so, you can snag up armloads of fresh fruits and veggies and indulge in a vigorous fruitmonstering session, a refreshing juice or a monster-sized green smoothie.

Be sure to check out my YouTube channel for the latest from the ‘FruitMonster Garden’!

Eating, Growing and Inspiring the Food Revolution,

FruitMonster Garden

January 29, 2012 By: fruitmonster Category:

Let’s Take Back Food

Farmer FruitMonster

 

What We Eat and How We Make It is Crazy.

Using huge swathes of land we relentlessly grow one type of crop in a petroleum intensive fashion to produce pesticide laden, genetically modified crops using methods that exhaust soils, deplete aquifers and wash nitrogen into our rivers.  Instead of eating this produce, it is either delivered to food processing companies, sent off to feed massive numbers of livestock, or used to produce expensive and inefficient biofuels.

Monocropping or Monoculture, No Good

These food processors turn that fresh produce into dead, sugar ridden, salty infused, fatty crap that sits on shelves or hums in freezers for months or even years before it ever enters our bodies.  The livestock community feeds this food to penned and caged up animals whom are weak, sick and essentially tortured for most of their lives - and then we eat their flesh and drink their milk.  The biofuels industry takes crops which could feed hundreds of millions, and put them into our cars, driving up the costs of food related commodities worldwide.

The products that we eat after these massive amounts of produce are turned into ‘food’, leaves us sick (heart disease, diabetes, cancer, etc) and we are then bled dry by expensive pharmaceuticals and medical treatment.  This leads to more than just the person who ate the nasty food suffering from it!  It hurts our families, our communities and whole countries.  It’s such a big problem that it even blows up our national deficits, because of the subsidies we give to this process and from the great costs medical treatments impose on us ($2.4 Trillion in 2008)

Click Here to Read About This 'Corporate Crap Sandwich'

To be brief – the way we grow food, what we eat as ‘food’ and the effects it has on our bodies after we eat it is absolutely INSANE.  It’s actually comical that people look at someone like me who thrives off a locally sourced, seasonally driven, produce based diet that I try to grow in my backyard and call what I’m saying ‘controversial’ or ‘crazy’.   I don’t think it takes much more than an average understanding of our actual food production process and some basic nutritional intuition (one that ignores the heavy lobbying of the FDA and USDA by the meat and dairy industries), to see that the ‘normal’ way to eat is actually completely broken.

If this gets you down, then stop right now and cheer up.  Because I’ve got answers to this  pollution ridden, poisonous and corrupted system we depend on, and using these ideas we can quite literally save the planet, changing this world for the better.  So are you ready?  Listen up.

The whole plan revolves around your food choices

That’s because the revolution starts with your mouth.  You can change what you eat tomorrow and that is true power.  We the People can shift the supply and demand curve back into the direction we wish, just with our dollars.  It’s already happening everywhere around you, people are ‘waking up’!  So why not join in?

Alright fruit-freak, where do I start?  By shifting your diet towards a whole-foods based one, away from this system. The best way to start doing this and make a sustainable, community driven, change, is to start your own garden and grow some food on your own.  That’s what ‘The FruitMonster Garden’ is all about!

It’s easier than you think, and I’m going to devote this section of my blog to covering how you can do it.  Through my YouTube videos, helpful links on my Twitter feed and a series of blog posts – we’re going to go over how just about anyone can have a garden (yes, even you apartment ridden folks!).  There are countless methods of doing so, so there is really no excuse. If you want to make a difference in this world, then starting with a garden is an excellent way to start.  You’ll be amazed what you learn and how big the smile is on your face when you reap your first harvest!

7 Ears of Corn, Is That 9 With An Ear-to-Ear Grin?

It’s quite obviously hard to grow ALL of your own food, so what else can you do?  Start doing more of your shopping at your local farmer’s markets.  We really need to start doing this enmass right now!  (Watch out, Wal-Mart sells over 20% of the food in the US!).  So where are they?  In the United States, search for the nearest one here.  Australians, check out this link.  By supporting your local farmers, you are stimulating your local economy, getting fresher and healthier produce, and you will find great satisfaction in getting to know the person who grew your food.  Plus, I often find the best deals on fruit and veggies there!  Its a win-win-win-win!!

$55 At the Farmer's Market, Beat That!

If you can’t get to the farmer’s market, then there is another option for you Australians (if anyone knows of a system like this in the U.S., please email me: unleashthemonster@live.com) – it’s called Aussie Farmer’s Direct.  They will deliver fresh fruits and veggies right to your door, and you will get a GREAT deal.  They get goods straight from the farmers, bypassing the supermarkets and supporting Australian agriculture.  What a great deal!

So to review – I’m endorsing a produce based diet, self grown, locally sourced and supportive of farmers.  Doing so, you can snag up armloads of fresh fruits and veggies and indulge in a vigorous fruitmonstering session, a refreshing juice or a monster-sized green smoothie.

Be sure to check out my YouTube channel for the latest from the ‘FruitMonster Garden’!

Eating, Growing and Inspiring the Food Revolution,

The Corporate Crap Sandwich: Part II – ‘Food’ and Livestock Corporations

December 08, 2011 By: fruitmonster Category: FruitMonster Blog

It's a Crap Sandwich!

Read Part 1

Welcome to part 2 of the Corporate Crap Sandwich, a blog post in a series about how the greed machines behind the corporate corruption of our food chain are serving you up a horse poo hoagie.  I say this because your eating decisions are central to a food making machine that can be thought of as a sandwich.  On one side, this stink-wich uses methods which are terrible for the environment to deliver you a pesticide ridden, genetically modified item, that is processed into a nutritionally lacking product, which, once eaten, will leave you on the other side of the sandwich with all sorts of maladies that the insurance and pharmaceutical companies make big bucks off of treating!  It’s just about the most rotten deal, I’ve ever come across!  But never fear, we’re going to talk about how to change this system for the better once we get through all the doom and gloom :-D .

The Corporate Crap Sandwich: Part 2

What’s that Smell? My Mouth Tastes Funny….

In my last post, I gave you an overview on how the industrialization of agriculture created a crop system dependent on fossil fuels, unsustainable practices, fertilizers, poisons and genetically modified crops to produce the large majority of what we eat.  But why do we operate this way?  Why do we produce massive swaths of the same, genetically modified corns and soybeans?   

The answer to that question is, once again – because corporations are extracting massive profit from the food production process.  The thing you must realize is that foods are largely no longer grown for our direct consumption.  If we based our diets largely on the produce from our local farmers, then what would happen to Kraft, Nestle or PepsiCo?  They wouldn’t be making nearly as much money would they?  Nope, the farmers would cash in instead…

So, in the pursuit of dollars, instead of feeding us fresh produce (which is not as profitable), modern agriculture instead grows exorbitant amounts of corn, soybean, wheat and rice to either A) feed to livestock for meat/dairy/egg/etc, B) run through machinerycombine with strange chemicalsplastic wrap and re-sell to you for a profit  or C) turn into biofuels.  Sounds great huh?  Let’s get into some more specifics.

One Brand to Rule them All

Food Processing Corporations

As I discussed in my previous post, the industrialization of agriculture pushed increasing numbers of people away from life on the farm.  And as a consequence, they also grew less and less aware of what the word food actually means.  Food refers to naturally occurring plants that, when eaten, provide us with all the nutrition we need with a minimum number of nasty side effects.  These Foods were eaten fresh in the spring, summer and fall and, if the climate necessitated it, from cans/jars in the winter.  Food depended on crops that had their own unique growing seasons based on their environmental limitations.  This meant that people were familiar with the consequences of frosts, the benefits of of rainfall, and autumn harvest festivals.  In short, people had a much clearer understanding of food and the labors needed to obtain it.

Where Does Food Come From? Supermarkets!

But, clearly, things aren’t like that anymore.  We shop in supermarkets where hydroponically grown lettuces are available in a snowstorm and bananas never stop their endless march from South America.  If there isn’t a constant stream of exactly what we want in the supermarket, we groan and moan.  We sure havelost our understanding of food rather quickly haven’t we?

And that really is the source of the food processing problem.  By using the growing ignorance of urban people regarding food products (as well as taking advantage of their ‘busy’ lifestyles), large food companies have entered the arena, becoming some of the most profitable industries on earth.

Make No Mistake, This is a Giant Scam

The consequence of this is basically a giant scam, wherein these companies have tricked the large majority of us into thinking that what they produce is food, when it is in fact not food (food would be the direct from the farm products!), but a sub-par item we eat that I have dubbed: ‘food’.  The ‘foods’ that they deliver us are not what we were meant to eat at all, but are food-like things that are deprived of cancer fighting micro and phytonutrients, robbed of enzymes, pumped full of preservatives and flavorings and so sterile that they have to be enriched with vitamins created in a lab.  Why do we eat this crap?  Well, because we’ve been duped… but its more than that, we’ve actually been directly manipulated.

Guess Why I Have a 33% Chance of Getting Diabetes?

Food corporations have manipulated us by producing processed ‘food’ products that are high in fat, are loaded with salts and are insanely sugary.  How is this manipulative?  Well, in doing so, they have essentially exploited our human evolutionary weaknesses, in some cases leading us to be addicted to their products.

You’re Addicted to Junk Foods. Try to Stop, You’ll Prove Me Right

To show you what I mean, let’s start with sugars.  In your natural state, your body was meant to operate primarily on carbohydratesfruit sugars to be exact (hence, fruitmonster.com).  So your body loves to eat sugars!  And guess what?  These corporate clowns know it!  So what do they do?  They create products like soda (bubbly sugar water), candies (flavored sugars) and countless other sugared up items – lots of them mercilessly marketed toward children.

Well, big surprise, the same goes for fats and salts, both of which are essential to human well being.  The problem with these is that in nature they did not occur in high concentrations.  As a result, our brains are programmed to release dopamines when we consume these things, so that we will eat a lot of them when we do come across them.  However, in modern society this is no longer necessary.  What’s more is that the overconsumption of these things actually leads to a negative feedback cycle in which one needs to eat more and more of these things to get the same level of satisfaction.  That works out great for the ‘food’ processing corporations, since you are essentially addicted to their product.

They’re Killing Us, For a Profit

As Good as Nicotine?

It sure doesn’t take much more than a glance at the statistics to see how much corporate greed has exploited this (I’ll talk more about these topics in the other side of the Corporate Crap Sandwich).    In fact, when you look at the brain chemistry driving addiction, and the health consequences of eating all these sugary, fatty, salty foods – ‘food’ companies are not much different than tobacco companies.  That might be controversial to say, but the numbers don’t lie.  People just haven’t been woken up to this realization yet!  Just look at this CBS News Report on using flavorings to create cravings, or the upcoming lawsuits resulting from this.

Food Lazy, Food Stupid, Food Poor

So why all this talk of food addictions? Because it is through these, and by making all of us ‘food lazy’ (e.g. microwave meal or fast food over a fresh meal), ’food stupid’ (e.g. don’t know how to cook, what real foods are, where to get them) and ‘food poor’ (you can feed your family from the dollar menu at McDonalds for $10, try that with fresh veggies!), they’ve got us right where they want us.  And to come full circle, the consequence of these factors converging - big food companies have had a large part in forcing famers into the unsustainable, nasty practices I outlined in the previous post.

He Ain't Kidding!

Let’s look at a well documented example: Corn.  Since it’s so easy to grow in the US, they’ve found ways to turn it into just about anything (watch ‘King Korn’)  As a result, farmers grow even more amazing amounts of it specifically for the food companies.  Perhaps the best example of that is high fructose corn syrup (turning corn into liquid sugar), which is now found in just about every sweet item in the supermarket and makes up 10% of the calories consumed in the US.  To take it a step further, the corn is a genetically modified, Monsanto owned, high starch version grown for food processors.  Why GMO? Because corporate giants demand that their corn ears be grown to be specific size, color, taste, etc to streamline their processing facilities.  The result of all this is the problematic mono-cropping technique we discussed before!

The all important result? What’s my point? Economies of scale and subsidies are used to produce cheap produce for food processors (so they can make money off of you!) rather than for your dinner plate.  All in the name of dollars!  Rotten deal!  Crappy, even! ;-)

Who Profits?:

Food Processors – Nestle, Kraft, PepsiCo, Coca Cola, General Mills

Food Retailers – Wal-Mart, Kroger, Costco, Safeway, Publix

Food Additives - Givaudan, IFF

Food Re-direction to Livestock

This WILL Kill Our Planet

First off, bottom line, the world eats WAY too much meat, drinks way too much milk and cracks open too many eggs.   Heck, we slaughtered 59 BILLION animals for food in 2009 in the United States alone.

Let me write that again:  59 Billion.  That is INSANE!

That’s:
8.6 Billion Chickens
12 Billion Shellfish
245.7 Million Turkeys
113.7 Million Pigs

And you know what is worse?  As societies around the world modernize, consumption of these items per capita is going up… FAST!  And although this trend is completely unsustainable and incredibly dangerous, this uptake in the flesh, lactation and ovulation consumption of humans worldwide must just tickle the pants off of corporate entities such as Cargill, Tyson and JBS (to name a few), who have profited from creating a massive industry rearing animals for slaughter across the world.

Through corruptive lobbying of our Congressional system and the USDA and FDAthey’ve turned eating meat and drinking milk into an ‘American’ thing to do - as red, white and blue as apple pie, baseball and fireworks.  The result? An increasing number of people are eating meat and milk products two to three times a daythinking it is healthy and normal for them to do so… this is crazy talk!  And why? No, not so that we can feed everyone!  It’s done so meat, dairy and egg corporations (and all their supporting industries) can make money!
Why Feed You Cheap Corn? Let’s Give it to Cows Instead
This all starts with the industrialized agriculture machine we just reviewed.  At any other time in human history, this level of animal protein consumption would have been impossible.  Cows eating grass naturally in fields take several years to be ready to eat, whereas the corn fed, steroid injected, nearly dead cattle we slaughter today (~34 million per year in the U.S alone) take ~18 months.  This accomplished by re-routing our food supply into livestock (not just cows, but hogs, chickens, turkeys, etc!) in order to pile on the calories and pack on the weight fast.

Yes, I'm using guilt to make my point

Doing this creates a shortage in the global food supply, and drives up the prices of food related commodities(corporations love this!).  It is also incredibly inefficient (taking up to 16 lbs of grains for 1 lb of flesh), which contributes to world hunger (as do biofuels)!  We could easily provide every person on the face of this planet with all the nutrition they needed if we stopped feeding all of our food to livestock.  But that wouldn’t make much money for Smithfield would it?

And Once Again, Mother Nature Gets Screwed

This of course is all done without regard to the huge external costs bestowed on the common people and their planet by this process… which are ENORMOUS.  I am going to, in the very near future, outline these impacts in greater detail, but for now, lets hit a few key points.

Big Meat Corporations Warm The Climate

Methane Catcher

Ok, pop quiz time.  Which emits more greenhouse gas worldwide, the rearing of animal for their flesh or transportation?  It may surprise you that meat is the answer, wherein 2006, livestock comprised ~20% of emission worldwide.  That should blow your mind!  A lot of folks think that ‘food miles‘ are the greenhouse gas problem to tackle.  But while local food is AWESOME and ESSENTIAL to getting out of this Crap Sandwich, its the meat consumption that we really need to cut back on!  By how much?  One study suggests cutting back to 80 grams a week (one burger and one chicken fillet every three days).  My opinion?  Even less than that, try eating local, free range meat once a week or not at all :-D .

Big Meat Corporations Hurt Your Health

Antibiotics For Everyone!

The other thing big meat corporations are guilty of: health problems.  Let’s stick to the direct effects for now, as I’ll cover the long term health problems on the other side of the Corporate Crap Sandwich.  By creating massive feedlot type operations for cattle, hogs and chickens, the meat industry has introduced unprecedented amounts of antibiotics, hormones, steroids and dangerous bacteria into our food chain. They introduce antibiotics into our food supply and create drug resistant bacteria.  They kill children when fecal matter contaminates meat.  Why do they get away with practices that cause these problems?  Because of the powerful meat lobby looking after their interests in Washington.  Money talks.

Big Meat Corporations Pollute Our Water

That's Hog Waste, That's Ridiculous

These massive animal rearing operations don’t just warm our planet, they also pollute our waters.   Poultry farms have poisoned rivers all over the countryjust look at this case in Oklahoma.  Swine feedlots create entire lagoons full of sewage and disease.  And a farm of 2500 dairy cattle produces more waste than a city of over 400,00! Want more?  Just check out this list of offenses!  I’ll finish with this fact:  ”America’s top pork producer (Smithfield) churns out a sea of waste that has destroyed rivers, killed millions of fish and generated one of the largest fines in EPA history” (source).  It’s mind boggling, it’s depressing.  We shouldn’t put up with this!

Who Profits?  Smithfield, Tyson, JBS, Cargill

Let's Take a Breather

OK, Whew!  What Now?

Alright, I know that was a lot of information.  But to tell you the truth, we’ve only begun to scratch the surface.  There is such a large degree of greed and corruption all throughout our food system, that with these past two posts, we’ve only been able to make it through a couple of examples.  This discussion is by no means inclusive, but it was not meant to be.  What it was meant to do, was highlight what a crappy deal we find ourselves in the middle of – a Corporate Crap Sandwich to be exact!  And we’ve only covered half of it!  On that first side, we’ve seen a process that pollutes our environment, wastes our resources, leaves people hungry and takes advantage of our weaknesses.  All of it driven by a strong profit motive that has shown itself to be irresponsible and unethical.

What now? Where to next?  Ok, never fear my monsters-in-training!  Although we are trudging through some frustrating, depressing stuff, it is all being done to take us into a phase of glorious victory and inspiration.  One that is full of fruitmonstering sessions, abundant in fresh produce consumption and overflowing with energy, vibrantly healthy and abundant in community.  We’ll get there, I promise.  I’m not going to leave you hanging, filled up with sadness and lost.  I’m going to set up a clear set of things we can do to change all this!

So, until next time, where we cover the flip side of this Bread Topped Code Brown Special, I suggest you go chow down on some fruit, make a green smoothie or juice yourself into a fruitopian coma!

The Corporate Crap Sandwich: Part I – Industrialized Agriculture

November 29, 2011 By: fruitmonster Category: FruitMonster Blog

There has been an awful lot of talk in the United States lately about the corruptive influence of corporations on our government and the negative impacts that they inflict upon our livelihoods.  And while not all corporate products or services deserve to be demonized, there is sure plenty to be upset about – a lot of which has gotten TheFruitMonster pretty riled up lately!  The result?  You guessed it, a series of blog posts about how you can take back your country just by changing what you put in your mouth.  How so?  Let’s dive down this rabbit hole together, shall we?

Hint: You're the Dollar Bills!

Part 1 | Part 2

The Corporate Crap Sandwich

 

This Deal Stinks! And You’re Right in the Middle of It!
 

When it comes to what we put in our mouths, we Americans (and quickly, the rest of the world – hint, hint Australia!) are caught up in the middle of what I have come to call the ‘Corporate Crap Sandwich‘, within which all of us are getting screwed over by corporate greed on both sides of our dietary choices. 

On the first side of this Corporate Crap Sandwich, you have the energy, agriculture, fertilizer, meat, dairy and food industries delivering you ‘food’ through a system that is terrible for the environment, nutritionally deficient and destructive to local economies all while making them huge piles of cash!

'Trillion'? Try Trillions

Flip this sandwich over, and you get an equally crap-tastic set of problems on the other side, showing up after you eat this  ’food’.  These problems are lead by ‘Big Pharma’ and medical insurance/professionals profiting from your illness.  These, in turn, feed into the national deficit problem, thereby cutting down on the benefits your government offers you and reducing the quality of your life, all the while costing the American economy trillions of dollars.  Sound bad?  Well that’s why its a Corporate Crap Sandwich!

For this blog post, I’m going to (briefly, a book could be written on this section alone!) go over the first part of the first half of the Corporate Crap Sandwich which is….

Meet Modern Day Farmers

The Industrialization of Agriculture

Oil, Gas, Poison, Patents

The whole Corporate Crap Sandwich problem really started in the post World War II environment, when the invention of refrigeration and the incorporation of petroleum into agriculture, allowed for the effective industrialization of our food supply.   By introducing, on a large scale, petrol powered farming equipment into the tilling, sowing, reaping and delivery of our produce and the ability to store food for longer periods via refrigeration, an inevitable march towards large scale farming began.  While this process did allow an unprecedented number of people to move off of the family farm and into the suburbs to take up service oriented jobs, it was at the expense of the quality of our food and caused people to become  disconnected to ‘where their food comes from‘ (a fatal error!).

This disconnect of people from the origins of their food allowed for the entire process to be hijacked for profit-making by energy, fertilizer and seed corporations.   Famers have been forced to focus on delivering greater amounts of produce with increasing amounts of it created for processed foods (rather than fresh goods).  This has made the whole process distorted, increasingly poisonous and ultimately, more destructive.

Energy

Our food is dependent on oil

Insert Corny Energy Joke Here

First lets look at energy.  Mechanization of the farming process has steadily incorporated increasing levels of GHGs (GreenHouse Gas) into the food production process and created a farming industry addicted to petroleum for its equipment and natural gas for its fertilizers.  As a consequence, our global food system is at the mercy of oil markets and has been identified by the IPCC as one the of the three main causes of climate change (the others are land use and fossil fuels).

Furthermore, the growing disconnect between people and their food, both physically and psychologically (i.e. knowing whats in season) has led to the destruction of local food economies and increased globalization of the food supply (e.g. bananas in Ohio from South America), through the petroleum fueled long distance transport of foods worldwide, creating extensive carbon footprints for our foods (try reducing yours!)

Who Profits?:  Royal Dutch Shell, Exxon Mobil, BP, Chevron, Deere, CNH, Caterpillar

Fertilizers

“Liberated from the old biological constraints. The farm could now be managed on industrial principles, as a factory transforming inputs of raw material – chemical fertilizer – into outputs of corn.”  Michael Pollan 

Making N,P,K is Dirty, Money Making Business

Secondly, ‘modern’ agricultural practices exhaust the soils via relentless growing of vast fields of the same crops – known as mono-cropping. While rotating cropsgrowing a diversity of crops, or allowing for fallow fields could avoid this problem, the lure of profit detracts farmers from these practices (i.e. lucrative corn ethanol subsidies).

This exhaustion of the soils then necessitates the use of artificial fertizers, which is where corporations like Mosaic or Intrepid Potash start to reap in their massive profits.  And guess what?  These fertilizers don’t even provide crops with all the nutrition they need (that means they don’t give it to you either!) AND they destroy the organic content of the soils!  What’s more, the Haber process is very energy intensive consuming up to 2% of world energy (and growing) and emitting copious GHGs in the process.  Plus, as a secondary effect, fertilizer run-off is also terrible for aquatic ecosystems, causing events such as algae blooms and dead zones as they consume all of the oxygen in the water.  Disgusting stuff!  Why do we do this to ourselves?  Oh yeah, for money!

Who Profits?:  Mosaic, Agrium, Potash Corp, Dow Chemical

Seed, Pesticide, Herbicide

“Until we have a more complete understanding of pesticide toxicity, the benefit of the doubt should be awarded to protecting the environment, the worker, and the consumer—this precautionary approach is necessary because the data on risk to human health from exposure to pesticides are incomplete.”— British Medical Association

This Sums it Pretty Well

Third, you have the influence of big seed companies, or should I say ‘company’, like Monsanto (which controls 90-95% of the market share in the U.S.) and the pesticide/herbicide corporations.  Whereas a biologically diverse farm resists disease, weed and pest intrusions, mono-cropping increases the susceptibility of crops to insect blight, disease and the intrusion of weeds.  This then ‘necessitates’ the use of cancer causing pesticides and herbicides (also sold, conveniently by Monsanto as well), which, lucky for you, are applied generously.

Monsanto interferes the most by patenting genetically modified (GMO) varieties of crops which are resistant to disease/weed killers or even ones that generate their own pesticides.  This is great for Monsanto, since they hold patents on these products and charge lots of money for them through their monopoly.  Using these patents, they then bully farmers into using Monsanto seed (watch Food Inc for a synopsis of this), furthering their illegal monopoly and cutting into farmers’ already meager profits.  This whole process is also bad for you, because you are now (often unknowingly) eating GMO products with unforseen consequences (e.g. potatoes producing their own pesticides).

Bad for farmers, bad for workers, bad for you

Furthermore, GMO or not, all throughout the food chain, what you eat is covered in carcinogenic pesticides/herbicides!  These chemicals are used excessively, with over a hundred million pounds of it used in the U.S. each year, accounting for over $2 billion in expenditure.  As if that wasn’t bad enough, there are now increasing reports of pesticide resistant bugs, meaning more powerful pesticides are on the way.  And guess what else?  GMO crops don’t even result in less pesticide use anyway!  But this is no problem for the pesticide industry, because they have made and are continuing to make billions of dollars worldwide.

Who Profits?: Monsanto, Bayer, SynGenta, DuPont, BASF

Did you know?  “Known as the ‘Big 6′, Monsanto, Dow, BASF, Bayer, Syngenta and DuPont control 74% of the global pesticide market and 49% of the global seed market, making the pesticide/agricultural biotechnology industry one of the most consolidated and powerful sectors in the world.” Scary! www.panna.org

As you can see already, there are a number of very wealthy and influential corporations involved in the process of feeding you!  And rather than do their job ethically and responsibly, they’ve instead created an industry focused on corporate profits, rather than your best interests! Delivering you a product that is poisoned, bad for the planet and that takes advantage of the farmers producing it.

We’ve only just begun to cover the crappy deal you get in this Corporate Crap Sandwich!  I’ll warn you, that in my next post the situation will only get worse, as we delve into the problems caused by the food processing and livestock corporations.  But on the tail end of it, I promise I will provide some solutions…. you can be sure they will involve fruit :-D

Until then, go grab yourself some local organic produce and eat guilt free! :-D

Read Part 2